Case studies of custom serious games
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Anaïs Boutin
Saint-Gobain Brand Director
Saint-Gobain Brain case study: how to build a strong employer branding with a serious game
> Attracting and recruiting young talent under 26
> Discover Saint-Gobain jobs variety
> Communicate on the employer brand, the values and the group’s commitments
> Enhance the group’s innovative image
> Stand out and make an impression

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Olivier Godinot
Lecturer and Researcher in Agronomics in Institut Agro Rennes-Angers
SEGAE case study: the first European serious game based on initial and continuous educational training in Agroecology
> Aim is to train 600 users per year
> 4 dedicated scenarios
> 5,000 visits in less than a year

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