Virtual sales interview platform

role playing game

GMF’s simulation tool for self-assessment and training for sales interviews


Train yourself applying good business practices!
Take on the role of a GMF advisor in his/her daily life at the agency where you can interact with your environment, with your colleagues and advise your customers.
Use your know-how during your customer interactions to optimize their satisfaction.
Each of your choices determines the course of your interviews and helps you to improve your and helps you to improve your skills.


  • Scenarios, similar to everyday situations, developed in collaboration with the GMF
  • 8 case studies in the form of non-linear dialogues to test the player’s skills
  • Realistic immersion in the work environment of a GMF advisor
  • A challenging success system in order to achieve perfection

Learning objectives

This training method, intended for GMF advisers, is part of the Covéa group‘s strong desire to put customer relations back at the centre of the sales process.

The aim of this virtual interview platform is to teach GMF advisers how to conduct a sales interview from A to Z using the appropriate tools and applying good business practices. Its role is twofold: to train and to evaluate. It offers the player, through 8 practical cases, the possibility of confronting real situations encountered in an agency. This interview simulation game enables the advisors to practice their sales approach based on the on the most frequently encountered customer profiles.

Fonctions du serious game Plateforme virtuelle d'entretiens de vente

Thanks to its realistic graphics and scenarios, we play the role of an advisor who meets customers, either by telephone or directly in an agency, using the specific codes for each situation. The role-playing game makes it possible to simulate these interviews as realistically as possible using carefully designed avatars, the accurate reproduction of a sales agency as well as non-linear dialogues to conduct the interview in accordance with the choices made by the employee.

At the end of the interview, the serious game evaluates the game that has just been played and generates personalized feedback to highlight the good practices and provide detailed advice on possible improvements. This factual and non-judgmental feedback enables the employee to train in complete autonomy and naturally encourages the player to improve his/her practices by replaying. In addition, the accessibility of the virtual platform gives the advisor the opportunity to take over the training and get fully involved in the responsible training process.

Gamification also plays an important role in employee engagement, with dedicated badges awarded for performance. In addition to learning and improving business practices, it promotes a positive dynamic by stimulating the spirit of competition.
Dashboards are also used to evaluate success rates and individual progress for enhanced control of training processes and costs.

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